I wanted to create a sort of post-modern postcard. There elements you would find on a traditional postcard, such as the large wavy type contrasted with the smooth script type, and then there are the modern touches like hot colors that pop against the blue. I sprinkled some iconography one would associate with California all over to give a festive and slightly bizarre tone.

Synopsis from Amazon.com:
Sacramento Bee journalist Sam McManis spent five years on the road trying to find the real California. He discovered that there is more than one California, but every different California is equally weird and wonderful. Worlds collide and commingle: the neo-hippies with the rednecked farmers; the urban sophisticates with the quirky desert dwellers; the Hollywood power brokers with the outsider artists. Crossing California will make you see the state in an entirely new light.
From the briny scent of Fisherman's Wharf to the fragrant sage scrub of Imperial County; from the otherworldly starkness of Death Valley to the crashing waves and flexing muscles at Venice Beach, Crossing California gives readers a first-hand experience. McManis has stalked the tony aisles of the newly minted Broad Museum in gentrified downtown Los Angeles, and quick-footed it through the International Banana Museum along the desiccated shores of the moonscaped Salton Sea. He has inadvertently gotten his car stuck in a tree at a cheesy drive-thru giant Sequoia roadside attraction along the hemp highway between Mendocino and Humboldt, and witnessed, with both fascination and can't-look-away horror, grown men and women, sans children and sans inhibitions, belt out full-throated versions of “Let It Go” at a Disneyland sing-along. All told, Crossing California is a trip.

Crossing California will be available soon.

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