Designed for a motivational speakers new campaign. I imagined someone standing in front of their steamy bathroom mirror in the morning, while the shower is running. The catch phrase has been written in the mirror using your finger. You step back and observe the message, and promise yourself to make today productive, and the best day ever!
I incorporated strike-through varnish into the exposed parts of the mirror during the printing process, which created a sheen on the mirror text that shone brilliantly when it caught the light, further pushing the call to action by immediately daring you to make today a win!