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PROJECT “10036” BC/EFA COVID Fundraiser Collection
CLIENT TeeRico by Lin-Manuel Miranda
YEAR 2020
MISSION
The fan-favorite merchandise store partnered with Broadway Cares/Equity Fights AIDS to commission a design that could be applied to different apparel for COVID-19 relief fundraiser collection. The proceeds would be shared with theater workers and creatives who were out of work due to the ongoing pandemic. The design needed to encompass the Broadway community and send a message of unity and spirit, plus it needed to be fashionable and something someone would be eager to purchase.
PROCESS
I was researching and came across a map of “Broadway”, the few blocks that are home to most of the Broadway theaters near Times Square. I thought, so many people have called this area their home and their place of work. I got to sketching and soon have a sharp and minimal graphic of the Broadway houses (theaters) with Broadway running straight thru the cluster of blocks. In the negative space I placed “10036”, Broadway’s zip code. Lastly, a pair of lips were placed on the elbow of the left sleeve for greeting people without hugging or making more than necessary physical contact.
RESULT
The hoodie dropped first followed by a long sleeve and sweatshirt option in April. Lin-Manuel Miranda shared the collection on his Twitter and selections of the new merchandise were sent to stalwart members of the community to signal boost. Public response was immediately, overwhelmingly positive. In the first month after launch over 3,500 preorders were received. People from all over were moved to support the cause and wanted to wear what Kristin Chenoweth, David Diggs, Neil Patrick Harris, and John Mulaney were sporting on their Instagram profiles. It was the company’s most successful campaign of 2020 and generated a very healthy donation for BC/EFA.
Various celebrities who posted selfies of themselves in the merchandise to signal boost the campaign.
PROJECT Sunny Side Up cover art
CLIENT Pace Press
YEAR 2017
MISSION
The author of this mystery-thriller novel had a very clear image in mind when they contacted me to design the cover for this mystery novel, and he requested I design it in the style of my "PopCulture.gif" series. This meant simple illustration and flat style with use of gradients.
PROCESS
I wanted it to feel fun and light with a touch of macabre on the details, at first appearing like one of those vintage vacation posters, and only when you focus do you realize there's this woman being horribly sunburned to death. What fun!
RESULT
The author was extremely happy with the final art and was kind enough to credit me whenever possible for my work.
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VARIOUS PRODUCT/APPAREL DESIGN
